In our experience, blogging is one of the most effective ways for companies with non-retail professional services and/ or industrial products to gain customers online, and support and retain existing customers. A blog that informs customers/ clients about your services, strategies and policies that can be adopted by them, product and service benefits or problems, Continue Reading

Hacking is an everyday occurrence, unfortunately, in our online “Internet of Everything” society today. Many large companies and government departments are highly aware of the vulnerability of their databases and ongoing security of their communication platforms. These organisations have the resources and skill set to handle and, more importantly, prevent hacking.  Even so, we see Continue Reading

The federal government has made 484.2 million available to a fund called entrepreneurs’ infrastructure programme to help Australian businesses grow and innovate. As a consultant, like most consultants in Australia and western countries , major client relationships with the government is necessary to achieve grants that are always available for the industrial and service sectors Continue Reading

In previous blogs we have talked about the website as a selling tool. A selling tool is an important part of a business because nothing happens until there is a sale. As a selling tool the website should be able to take customers from awareness through to Action to Awareness in a step commonly known Continue Reading

In 2013, 31.5% of Australia’s population was under 24 years of age. This is a high dependency market and although they are major consumers, many of them are still not working and many of them are casual workers if they are working. They are therefore a drain on the economy in terms of taking education Continue Reading

QR is short for Quick Response. The QR code was developed in Japan. You may see QR codes in a magazine advertisement, on a billboard, a web page or even on someone’s t-shirt. The reason why they are more useful than a standard barcode is that they can store much more data, including url links, Continue Reading

We have always said at Comedge that after a customer, the greatest asset is the customer’s website. Unfortunately, our customers do not agree most of the time. If their website is hacked, goes down, or has interference from a virus, or disappears because of Internet connections, theft or malfunction, they are left to depend on Continue Reading

With the advent of online market surveys and with the access to survey technology and survey programs increasing there is a feeling that anyone can do market research and survey complex and sensitive issues in the business world. The problem is that with market research experience having a feel for what works and doesn’t work Continue Reading

There is a lot of interest in SEO (search engine optimisation) today for major companies on the Internet Part of the interest in SEO is that companies now believe the Internet is highly competitive and just as competitive as Yellow Pages and other promotional platforms in the more traditional marketing environment prior to the arrival Continue Reading

The growth in e-Commerce associated with the revolution of the iPhone, iPad and other online marketing systems, and supported by social media overkill, has put increasing pressure on SME businesses. Like the 60s and early 70s, there is a cultural divide emerging between the IT savvy people/ e-knowing personnel, and general managers, divisional managers and Continue Reading