MARKETING, RESEARCH & CONSULTING
MARKET RESEARCH
Competitive Edge undertakes market research to establish:
- Competitive positioning vis-a-vis other suppliers & competitors.
- Consumer perceptions, needs, wants & future demands.
- New Product Development & launch.
- Corporate identity, brand image & perception measurement.
- Competitive matching and sales activities.
- CRM support such as customer complaints, employee satisfaction, customer satisfaction
- New market development
- Customer and product/ service tracking studies
Techniques include online surveys, face-to-face indepth interviews, teledepth interviews, telephone surveys, secondary data collection, & scenario & trend planning.
SYNDICATED RESEARCH STUDIES
Competitive Edge undertakes syndicated studies on industries or specific markets.
- Studies aggregate competitive position & appeal.
- Studies provide an overview of market trends/issues by industry/market segment.
- Cost-effective method - funding spread over a number of organisations in market development.
- Assist with benchmarking activities.
- Assess the impact of supply & value chain activities.
PRODUCT RESEARCH
Competitive Edge can provide product testing and communication testing (i.e. advertising material), using market research techniques, especially Survey Edge.
We have often developed prototypes along simplistic lines, and used these to test concepts so that firms do not engage in large expenditure on product development, and then face product failure or large outlay costs.
Competitive Edge can work with you to develop innovative ways of testing prototypes, product concepts, service concepts, etc., prior to high investment and risk being undertaken in the market place.
We can also assist you with communication platform development and with testing advertising campaigns, messages, positioning statements, etc. to prevent high expenditure on promotional material without understanding the implications, risks and customer responsiveness.
The result is that we have excellent success in product launches and we follow up an appropriate new product development path that ensures that the right commercial decisions are made at every point in time before final commercialisation.
NEW PRODUCT DEVELOPMENT
Competitive Edge's wide industrial & service experience assists companies to:
- Research new ideas & innovations.
- Develop prototypes.
- Trial products/services.
- Establish a commercial basis for new products, including initial sales.
BUSINESS ACQUISITION & SALE
Competitive Edge is skilled in preparing a business and its management for market sale. This includes operations refinement, restructuring, or divisionalisation to achieve the greatest sale price for the organisation. We estimate future market trends and growth - essential information for new buyers.
MENTORING/ COACHING
Competitive Edge can act as the mentor or advisor to Management or Boards during a re-engineering or change management process. We can assist with strategy development & implementation.
BUSINESS INVESTMENTS
Competitive Edge has investment clients. We can independently assess:
- Advice on intellectual property value.
- Viability & sale/ investment prospects.
- Market opportunities & growth prospects.
- Likely return on investment.
GOVERNMENT GRANTS
Competitive Edge can assist in securing government grants or subsidies.
Our grant submissions can be on a success fee basis.
We work at Federal, State and Local Government levels, and complete grant submissions for not-for-profit organisations, commercial enterprises, trade and association groups, industry groups, etc.
BUSINESS PUBLICATIONS
Competitive Edge produces marketing and business publications and articles on strategic management issues, business essentials, and start up information for new ventures.
These publications and articles can be viewed on: www.comedge.com.au/publications
Marketing & Research
