LANDING PAGES

In e-marketing terms, a landing page is nothing but a webpage that visitors are directed to once they've clicked on a link, usually from an outside source such as a Pay Per Click advertisement. The page is usually focused on a particular product or service with the aim of getting the visitor to buy or take some form of action that will ultimately lead to a sale.

A recipe for better conversion

A landing page also refers to every single page on your site. Many site owners believe that the way the visit to sale process works is this:

• Customer arrives on their home page
• Customer selects an option from a menu or an offer on the page
• Customer arrives on the page with the offer/product
• Customer purchases / Enquires

Of course, this does happen, but every single page on your site should also be considered a "home" page. 
For major web portals the number of people who enter the site via search engine listings to sections other than the home page; or links from other sites to specific articles, far outweighs the number of people who hit the home page first.

Many landing page strategies are relevant to all pages of your site and are worthwhile considering in general page writing and development.

The basics of developing landing pages

There a few questions to ask yourself when creating a landing page:

• What are you offering?
• Who do you wish to appeal to?
• Why would they be interested in your offer?
• What do they need to do to participate/purchase?

Write down all your ideas, make it as lengthy as you like. Then, bring it down to its core elements, making it as motivating as possible without being over-hyped.

Think of your landing page as a summary of all the usual pages connected with the product/service you are offering. The goal of the landing page is to usually convert potential clients quickly, or to have them take some sort of action rapidly so you can follow up with them later.

read more...

GLOBAL CITIES PROVIDE A VIABLE CITY-CENTRIC EXPORT OPPORTUNITY THAT WILL HAVE A MAJOR IMPACT ON EXPORTS IN THE NEXT 20 YEARS read more....

SERVICES NEED DIFFERENT APPROACH TO CUSTOMER RELATIONS We all understand that services create intangible benefits that are often hard to convert to tangible offerings for clients. This is difficult when we know that most of us prefer to see, touch, feel, own products and we often have difficulty parting with money when services are not immediate and consumable at the time of purchase. read more....

eSuccess: Ecommerce Group Program

Eligible businesses receive $1500 Grant Subsidy Support from the Victorian Government

Due to popular demand, Competitive Edge will be running another program that incorporates E-commerce, Multimedia, and essential IT tools for future business success in Melton.

Workshop Dates & Time:
June 2 & 9
8.30 am - 1.00 pm

Venue:
Civic Room, Melton Civic Centre,
(232 High Street, Melton)

For further information & registration please visit: www.esuccess.com.au

Visit Competitive Edge Blog

 

If you have any questions, please feel free to contact us

COMPETITIVE EDGE

Address: Suite 504, 1 Princess Street, Kew VIC 3101
Phone: (03) 9853 1899
comedge@comedge.com.au
www.comedge.com.au :: www.competitiveedge.com.au